Shopify app growth agency - Our methodology

Methodology

The Convert2x funnel optimization framework helps Shopify apps find and prioritize keywords, scale traffic with SEO and paid ads, price correctly, and optimize Shopify app store page and post-install funnel.

The convert2x conversion funnel optimization framework

Analysis & growth suggestions (2 weeks)

Analysis

Company, product, customers, use cases
Funnel Overview
Traffic sources and keywords
Current performance marketing
Landing page/website
App card
App store page listing
Pricing
Post-install flow inc. onboarding
Dashboard
Customer communication across all steps
Top competitors’ app store listings, pricing, and funnels

Recommendations

Summary of findings
Growth plan
Presentation and discussion

Growth plan execution (2 months)

Keyword research and prioritization
Performance marketing optimization in Google and Shopify ads
Landing page optimization
App card and app store page listing optimization for SEO and conversion
Pricing optimization
Post-install flow optimization, inc. onboarding
Dashboard improvements
Full-funnel trigger-based communication
- Reviews
- Onboarding
- In-trial
- Monetization

Ongoing app scaling and optimization

Performance marketing optimization and expansion
App store keyword-based SEO optimization
Continuous conversion optimization
Monthly reporting

Scale your Shopify app profitably

We help Shopify apps find and prioritize keywords, scale traffic with SEO and paid ads, maximize monetization, and optimize the Shopify app store page and post-install funnel.

Our clients say

We had a great experience on our funnel optimization project. Boaz was instrumental in helping us improve our funnel, which ultimately led to doubling our conversion rate and tripling our sales.“

Yotam Idan, Co-Founder and CEO, Weski

Boaz helped us build a cohesive digital funnel and improve our customer experience. He is a seasoned marketer who understood our brand positioning, value, and the competitive landscape.”

Zohar Gilad, Co-Founder and CEO, Instant Search +

Boaz and his team delivered a highly rigorous, professional, and impactful project to optimize our conversion funnel and we would not hesitate to recommend Convert 2x to other businesses looking to realize exponential returns.”

Hannah Feldman, Co-Founder, Kidadl