Shopify App Marketing & Growth Agency

Trusted by 100+ Shopify apps

ZendropAcquired

AutoDSAcquired

Visually

AdScale

Rep AI

DondyAcquired

Quiz Kit

Adoric

VanChat

Claspo

Attribuly

BookThatApp

Quizell

Tevello

Apptile

Sumtracker

AdGPT

Dialogue

Vimmi

Datadrew

Bold Subscriptions

LimeSpotAcquired

Variant Image

Shipduo

Productifi

Langify

CloudinaryUnicorn

Bold Upsell

Kaktus Bundles

Slider Revolution

Hyperspeed

Easyteam

Easy Lockdown

accessiBe

Kaktus PreOrder

iCart

Duplify

TrackiPalAcquired

CS Amazon

Gift Reggie

LionWheel

60seconds

Geo:ProAcquired

SalesPop

Native Subscriptions

Coretava

VangaAcquired

ASK BOSCO

Bitrecs

Falcon

Wish4

Fast Simon

InstantSearch+

CymulateAcquired

BringgUnicorn

GuardioUnicorn

ButterwireAcquired

WeSki

Medraft

Kai

All Shopify apps we've worked with, by category →

Why Convert2x

The Shopify app growth experts

We help Shopify apps grow fast, and only Shopify apps, since 2018. 100+ clients. For a running app, the fastest growth comes from focused channels: App Store SEO and AEO, Shopify Ads and Google Ads. On a free call we find the gap between where your app is and where it could be. Then we close it: 3× Shopify search installs from App Store SEO and AEO, 5.6× return on Google Ads, install costs cut to ⅓ on Shopify Ads, and Shopify MRR multiplied 4.5× through pricing and monetization.

Convert2x was founded by Boaz Lantsman, a Shopify app growth expert and repeat founder: head of growth at a B2B startup acquired by DocuSign for ~$100M.

Boaz also built Prys.io, a Shopify app data-driven growth platform powered by end-to-end revenue attribution. Prys.io data and growth features power all Convert2x projects.

Explore Prys.io →

Boaz shares his Shopify app growth knowledge in his Medium articles, his Shopify app growth channel on YouTube, and frequent posts on LinkedIn.

2018working with Shopify apps since

100+Shopify app clients

Boaz Lantsman

Founder, Convert2x & Prys

There haven't been many people in my career who 'get it' quite like Boaz. He uses a data-driven approach to provide strategies that work. I thought some of the projections he proposed were impossible — we've actually outperformed them and are still on our way up.

Jared Goetz · Founder & CEO, Zendrop

À la carte services

Pick exactly what your app needs

Every service is standalone, with prices on each page, from the Shopify app marketing agency that has done it for 100+ Shopify apps.

Google Ads

$1K/mo + media

We are experts in Google Ads for Shopify apps. We use advanced Google Ads AI campaigns and feed them precise conversion values via Prys.

Learn more about Google Ads for Shopify apps →

Past result: 5.6× ROAS at $0.07 avg CPC

Shopify Ads

$1K/mo + media

We create the optimal campaign structure, optimize the campaigns, and grow keyword coverage.

Learn more about Shopify app store ads →

Past result: 2× installs from suggested keywords

Meta Ads

$1K/mo + media

We manage Meta's Maximize ROAS campaigns (its most advanced AI, optimizing for revenue rather than installs) and feed them precise conversion events and values via Prys.

Learn more about Meta ads for Shopify apps →

App Store SEO and AEO

$2K one-time · delivered in 1 week

Merchants search the Shopify App Store, and they ask AI. One listing can win both. Keyword prioritization + full listing copy optimization, then a measurement and iteration round.

Learn more about Shopify app store SEO and AEO →

Past result: 3× Shopify search installs, +100 free installs/mo

Pricing & Monetization

Scoped per app

Monetization model, monetization flow, price modelling and optimization, and pricing presentation.

Learn more about Shopify app pricing & monetization →

Past result: $100K → $450K Shopify MRR in 5 months

Funnel Optimization

Scoped per app

Install-to-subscribe flow, onboarding flow, dashboard, and in-trial communication.

Learn more about Shopify app funnel optimization →

Past result: 2× conversion rate on full-funnel projects

Media budgets depend on your app and space: we size them together on the first call.

Or hand us your growth

The full growth project

Everything above in one program: Google Ads, Shopify Ads, app store SEO and AEO, funnel optimization, and pricing & monetization.

Phase 1 · 2 weeks

Growth plan

Company, product, customers, use cases
Funnel overview & traffic sources
Current SEO and AEO, ads, app card & listing
Pricing, post-install flow, onboarding, dashboard
Top competitors' listings, pricing, funnels
Optimization plan + growth potential analysis

Deliverable: Growth plan + growth potential analysis

Phase 2 · 2 months

Execution

Google Ads & Shopify Ads (2 months each, then ongoing)
App store page optimization for SEO, AEO and CTR
App store visuals
Pricing & monetization optimization
Post-install flow & onboarding optimization
Dashboard improvements
In-trial communication

Deliverable: Growth plan execution: optimized funnel, pricing, SEO and AEO, Shopify Ads & Google Ads

Phase 3 · ongoing

Ads management

Google Ads optimization & expansion, inc. Google Ads AI campaigns
Shopify Ads optimization & expansion
Monthly reporting

Deliverable: Profitable growth via ads

Project scope and fees depend on your app's stage and Shopify MRR. Smaller apps get a bundled rate, and pricing & monetization work is optional. We'll give you an exact number on the first call.

Get a project quote

What clients say

"Boaz was instrumental in helping us improve our funnel — doubling our conversion rate and tripling our sales."

Yotam Idan · Co-Founder & CEO, Weski

"A seasoned marketer who understood our brand positioning, value, and the competitive landscape."

Zohar Gilad · Co-Founder & CEO, Instant Search+

"A highly rigorous, professional, and impactful project to optimize our conversion funnel."

Hannah Feldman · Co-Founder, Kidadl

Shopify app marketing and growth: questions

How can I grow my Shopify app faster?

For a running app, the fastest growth comes from focused channels: App Store SEO and AEO, Shopify Ads and Google Ads. Find the gap between where your app is and where it could be: keywords it could reach the top 10 for, installs it is missing, the same installs for less. Pricing and the funnel come in when they are the block.

My Shopify app stopped growing. What should I do?

Check six things, in this order: which keywords and sources pay, whether the gap is traffic or conversion, the listing copy, the app store page, the Shopify Ads account, then Google Ads.

What does a Shopify app marketing agency do?

It grows Shopify apps through App Store SEO and AEO, Shopify Ads, Google Ads and Meta Ads, pricing and monetization, and funnel optimization. Convert2x has done this for 100+ Shopify apps since 2018, and only for Shopify apps.

Shopify app growth consultant or agency: which do we need?

An agency brings expertise in specific areas and deeper accumulated experience. At Convert2x, Boaz Lantsman, a Shopify app growth expert, runs the engagements with the team.

Do we need a paid growth analysis first?

No. The analysis happens on a free call. Then you pick what to fix: App Store SEO and AEO $2K one-time, Shopify Ads $1K a month, Google Ads $1K a month.

Do you work with apps before launch, new apps and acquired apps?

Yes. Apps before launch get the Shopify app launch package, newly launched apps get Shopify Ads with growth support from week one, and new owners of acquired apps get the Full Growth Project or a la carte services.

Our unfair advantage

Every project runs on Prys.io

Convert2x built Prys, a Shopify app growth platform with end-to-end revenue attribution. Every keyword we target, organic or paid, is tracked to the revenue it generates.

Prys sends deep-funnel events and their values (installs, trials, subscriptions, upgrades) to Google Ads and Meta Ads, so AI campaigns optimize on real money instead of installs. No other Shopify app marketing agency can close that loop. We can, because we built the platform that does it.

Prefer DIY? Use Prys directly.

App store SEO and AEO, ads attribution, and funnel analytics, self-serve, on your own data.

Explore Prys →

Claim your free growth assessment

On the call we'll cover:

Your app's current growth engine and targets
Where your biggest multiplier is hiding: SEO and AEO, ads, funnel, or pricing
Which à la carte service (or full growth project) fits your stage
An exact quote, on the call