Nail your funnel to scale your startup

Funnel Insights

A funnel is a series of steps you take your users through on the way to become your customers. There are different kinds of funnels, such as eCommerce funnels, lead funnels, marketing funnels and purchase funnels. An optimal funnel feels natural. There are no surprises. The right information is presented at the right time. The main concerns are addressed. The offers are compelling. The flow makes sense. It’s irresistible.

Use the funnel optimization resources below to create the perfect funnel for your target customers.

Shopify app scaling tips

How to create an optimal Shopify app conversion funnel – part 1
08:57 PM, Jul 03
A deep guide to Shopify app funnel conversion optimization. Part 1: From the Shopify app store page to the Shopify app install.
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How to grow your Shopify app
02:20 PM, Jul 03
Learn how to grow your Shopify app: from traffic acquisition through Shopify app store page, landing page, pricing, and funnel optimization.
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B2b SaaS: How we multiplied ARX’s conversion rate by 16x and scaled to a $100M exit
11:06 AM, Dec 17
There is a common preconception that optimizing a funnel is a thing for b2c startups only. But the truth is that fleshing out your funnel is as crucial to b2b startup success as it is for b2c. ARX (Algorithmic Research Ltd) is a great example.
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How to reach positive unit economics
07:05 PM, Jul 20
This first-of-its-kind article lists tactics you can use to reach positive unit economics, sorted by potential impact, with links for further reading. Once you’ve reached positive unit economics, these tactics can help make your model more and more profitable.
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How to scale your startup through the coronavirus pandemic
07:01 PM, Apr 24
The Corona Crunch is the biggest threat most tech startups ever faced. Everyone is careful with spending and you can’t depend on investors to bail you out. In order to succeed, you have to get to profitability as quickly as you can, and grow from there. Optimizing your funnel can decrease your CAC by 50%, or more and get you to profitability. Learn how
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Grow your Shopify app profitably

We help Shopify apps find and prioritize keywords, scale traffic with SEO and paid ads, maximize monetization, and optimize the Shopify app store page and post-install funnel.

Our clients say

I’ve worked with many consultants before, who are just in it to sign another client and make another dollar. Boaz is far from that type of person. There haven’t been many people in my career who I’ve worked with that “get it” quite like Boaz. He uses a data-driven approach and industry knowledge to provide strategies that work. He helped us optimize some areas of our business better than I could have imagined. I thought some of the projections he proposed to us were impossible, but we’ve actually outperformed these and are still on our way up. I couldn’t recommend Boaz more (unless you are a competitor, in which case he sucks…)

Jared Goetz, Founder & CEO, Zendrop

We had a great experience on our funnel optimization project. Boaz was instrumental in helping us improve our funnel, which ultimately led to doubling our conversion rate and tripling our sales.

Yotam Idan, Co-Founder and CEO, Weski

Boaz helped us build a cohesive digital funnel and improve our customer experience. He is a seasoned marketer who understood our brand positioning, value, and the competitive landscape.”

Zohar Gilad, Co-Founder and CEO, Instant Search +

Boaz and his team delivered a highly rigorous, professional, and impactful project to optimize our conversion funnel and we would not hesitate to recommend Convert 2x to other businesses looking to realize exponential returns.”

Hannah Feldman, Co-Founder, Kidadl
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