We help Shopify apps grow fast

Maximize traffic, conversion & monetization to grow your Shopify app

Grow traffic

Optimize conversion

Maximize monetization

Scale your app

Who we are

We’ve been helping Shopify apps achieve exceptional growth since 2018.

Our team at Convert2x offers a comprehensive solution to scale your Shopify app:

– Grow organic and paid traffic

– Optimize your Shopify funnel

– Maximize monetization 

Convert2x was founded by Boaz Lantsman, a repeat entrepreneur and conversion rate optimization expert. Since our inception, we have focused on Shopify apps, perfecting every aspect of scaling: from SEO and paid traffic acquisition through end-to-end funnel optimization that maximizes monetization.

Before founding Convert2x, Boaz led marketing at a B2B SaaS startup, where his strategies multiplied the conversion rate by 16x and increased sales by 7x, leading to the company’s acquisition by DocuSign for nearly $100 million. Following this success, Boaz co-founded RoutePerfect, a travel startup where he achieved a 12x increase in conversion rate and scaled the platform to 5 million users and $500K MRR.

In addition to his work at Convert2x, Boaz co-founded Prys, a breakthrough Shopify app growth platform (https://www.prys.io). Prys provides end-to-end attribution, showing which search terms and campaigns drive your revenues, and offering actionable insights to scale your Shopify app. 

At Convert2x, we apply Boaz’s proven methodologies and our team’s extensive expertise to help Shopify apps thrive. Join us, and let’s grow your app to new heights.

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Our clients

Our clients say

I’ve worked with many consultants before, who are just in it to sign another client and make another dollar. Boaz is far from that type of person. There haven’t been many people in my career who I’ve worked with that “get it” quite like Boaz. He uses a data-driven approach and industry knowledge to provide strategies that work. He helped us optimize some areas of our business better than I could have imagined. I thought some of the projections he proposed to us were impossible, but we’ve actually outperformed these and are still on our way up. I couldn’t recommend Boaz more (unless you are a competitor, in which case he sucks…)

Jared Goetz, Founder & CEO, Zendrop

We had a great experience on our funnel optimization project. Boaz was instrumental in helping us improve our funnel, which ultimately led to doubling our conversion rate and tripling our sales.

Yotam Idan, Co-Founder and CEO, Weski

Boaz helped us build a cohesive digital funnel and improve our customer experience. He is a seasoned marketer who understood our brand positioning, value, and the competitive landscape.”

Zohar Gilad, Co-Founder and CEO, Instant Search +

Boaz and his team delivered a highly rigorous, professional, and impactful project to optimize our conversion funnel and we would not hesitate to recommend Convert 2x to other businesses looking to realize exponential returns.”

Hannah Feldman, Co-Founder, Kidadl

Grow your Shopify app profitably

We help Shopify apps find and prioritize keywords, scale traffic with SEO and paid ads, maximize monetization, and optimize the Shopify app store page and post-install funnel.

The Convert2x methodology

Research and growth plan (2 weeks)

We take a deep dive into your product, model, customers, competitors and funnel data and deliver a growth plan for your Shopify app

Growth plan execution (2 months)

We help you execute the growth plan by optimizing SEO, performance marketing & landing pages, app store page, pricing, and post-install funnel

Ongoing growth and funnel optimization

We continuously help you grow installs, improve your funnel's conversion rate and optimize your monetization
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Accelerate your app's growth rate

Schedule a free funnel assessment

Funnel optimization insights

Grow your Shopify app in 2025 – Part 1: Marketing & Traffic Acquisition

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Grow your Shopify App in 2025 – Part 2: Conversion Optimization Best Practices

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How to grow your Shopify app to $100K MRR and beyond

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more insights >