“Pricing is the most common untapped growth lever” — Bessemer Venture Partners. For Shopify apps it's doubly true: pricing decides both your conversion rate and your revenue per customer, and almost nobody touches it after launch. We redesign the whole monetization system.
The Shopify app pricing models: tiers, usage-based, or hybrid — and the metric merchants are billed on, which should match how your competitors count so merchants can compare. This step also settles your monetization flow: opt-in or opt-out. In Shopify, opt-out flows get near-opt-in entry ease with ~50% free-trial-to-paid conversion — the full argument is in Shopify app pricing & monetization best practices.
We use your current and past customer and usage data to model pricing — optimizing conversion and ARPU while remaining competitive with your top competitors. Every candidate change is modeled against your actual customer distribution before anything ships, so you see the projected MRR impact first.
Tiers, metrics, and prices — locked with you, with the modeled impact of each choice on the table.
Copy and UI across every surface where your Shopify app billing appears: your app store listing, the additional pricing options page, and inside your app. Which tiers show, the anchor plan, feature framing, and the trial framing that maximizes trial starts without attracting non-payers.
Much of pricing power comes from the metric, model, and presentation rather than the sticker number. We aim to maximize ARPU — average revenue per user — with minimal impact on conversion rate, and we model every change against your data first.
It helps with placement and with getting reviews in the short term — but apps must have a profitable model. A free plan that includes usage-based charges under a max captures the benefit without a real free plan.
Analysis and recommendation in ~2 weeks; implementation depends on your dev capacity.
The full method, with benchmarks: Shopify app pricing & monetization best practices. Pricing and funnel ship together in the full growth project.
Free growth assessment — we'll show you exactly where the upside is, and quote on the call.
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