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Shopify ads installs at lower cost per install — the Prys-suggested keywords campaign delivered installs at $3.58 vs $9.98.
Shopify app store ads — Shopify search ads — put you at the top of the results merchants are already typing. Run well, they're the fastest paid channel for installs; run naively, they burn budget on keywords that install but never pay. We manage Shopify ads with keyword-level revenue attribution — we bid on what makes money, not what gets clicks.
Before spending a dollar, we mine what your data already knows: which keywords have driven installs, subscribers, and revenue — organically and paid — via Shopify app keyword performance in Prys, what CPCs your space commands, and where your competitors bid.
Proven terms from your history, Prys keyword suggestions, competitor names, common typos, and your own brand. True volumes are read from exact-match impressions — often your #1 keyword carries as much search as the rest of your top ten combined.
Campaigns split by geos, devices, Shopify plans (for Built for Shopify targeting), exact vs broad match, competitors, typos, and brand. Structure is what makes optimization possible — separate campaigns mean separate budgets, bids, and answers. Most accounts we take over don't have it.
Search-term cleaning (winners promoted to exact, junk to negatives), bid optimization from value-per-keyword, and continuous keyword expansion. Prys-suggested keyword campaigns have delivered installs at roughly a third of the cost of top-keyword campaigns — the long tail is cheap because nobody structures for it.
Most merchant searches take place in the app store. Best to cover that before moving on to Google Ads. Most clients end up running both.
Beyond the $1K/mo management fee, media depends on your keywords and category — media budgets are sized together on the first call; ~$3K/mo is a typical start.
Shopify app store ads attribution in Prys ties installs, subscriptions and revenue to the exact search term — the bidding runs on that.
Own the organic results for the same keywords with Shopify app store SEO. Structure details: the campaign structure that works.
Free growth assessment — we'll show you exactly where the upside is, and quote on the call.
Get a free growth assessment →