The Growth Series
Part 1: Marketing & Traffic Acquisition
Keyword prioritization, app store SEO, and AI ad campaigns fed with real conversion values.
Part 2: Conversion Optimization
App store page, install-to-subscribe, onboarding, dashboard and in-trial — the full funnel.
Part 3: Pricing & Monetization
Opt-in vs opt-out, tier moves, usage-based and hybrid — with a $100K→$450K case.
Traffic & Ads
Get More Installs for Your Shopify App
Five install channels ranked by cost and scale — and the install-quality trap.
How Shopify App Store Ranking Works
The ranking factors, in the order you can act on them.
The ASO Checklist (2026)
Every field, every step, plus the iteration loop most apps skip.
Double Your App Store Page Visitors
Five ways to double top-of-funnel traffic.
Google Ads: The Agency Playbook
The brand-ban workaround, the ramp, and value-based AI bidding.
Shopify Ads: Campaign Structure That Works
Exact/broad architecture, value bids, and coverage growth.
Meta Ads: The New Channel
Maximize ROAS + the Conversions API value feed — why early movers win.
Landing Pages for Google Ads
When you need one, what converts, and keeping attribution alive.
Funnel & Conversion
Fix Your Conversion Funnel
Why funnel optimization is the best growth hack — find and fix the weak steps.
Deep Dive: App Store Page to Install
The four levers that move ~20% Add-app rates past 40%.
Grow to $100K MRR and Beyond
The three pillars: traffic, conversion, monetization.
Pricing & Strategy
Should Shopify Apps Offer a Free Plan or a Free Trial?
Benchmarks for both — and the opt-out option that beats them.
Is the Built for Shopify Badge Worth It?
What it's worth, what it takes, when to prioritize it.
What Does Marketing an App Cost?
Real prices, real media budgets, and the returns that justify them.
How to Choose a Growth Agency
Seven questions that separate specialists from generalists.
Case Studies
Four cases, four levers: 3× installs, 5.6× ROAS, ⅓ CPI, 4.5× MRR.
Videos
33:54 ASO, Shopify Ads & Google Ads strategies for peak season
Featured webinar: a practical walkthrough of scaling installs and revenue ahead of peak season, across organic and paid.
1:04 AI App Store SEO Optimizer for Shopify apps
How the AI generates optimized listing copy from your prioritized keywords.
8:16 Double Shopify ad installs with new keywords
New keyword discovery that doubles Shopify ads installs at lower cost.
9:33 Google Ads for Shopify apps: scaling to $100K MRR with AI
Value-based AI bidding fed with real revenue data.
7:33 Shopify app funnel: from app store page to paying customer
Where merchants drop off and how to fix each step.
7:33 Shopify app pricing & monetization: how to price for growth
Models, metrics and presentation that grow ARPU.