The Growth Series
Part 1: How to Promote a Shopify App
Keywords that pay, app store SEO and AEO, Shopify and Google ads, landing pages, and what comes after search.
Part 2: Conversion Optimization
The Shopify app funnel audit: benchmark every step, fix the weakest, then install-to-subscribe, onboarding, dashboard and trial.
Part 3: Pricing & Monetization
Opt-out vs opt-in, tiers, usage-based and hybrid pricing, and the free-plan rules.
Traffic & Ads
Google Ads Before BFCM
Start now, so Google's AI has learned by the time merchants arrive to buy.
BFCM for Shopify Apps: Grow Through Peak Season
App store SEO, Shopify Ads and Google Ads moves to make before Black Friday.
Installs Stuck? What We Check First
The order we diagnose flat Shopify app installs, from the keywords that pay to the ad accounts.
Why Your Shopify App Isn't Ranking
Four ranking factors to diagnose, and the one to fix first.
The ASO Checklist (2026)
Keyword tiers, every listing field, page conversion and the measure-and-optimize loop.
Google Ads: The 7-Step Playbook
Clean keywords without Shopify, the right negatives, then AI bidding on revenue.
Shopify Ads Campaign Structure
Exact and broad together, weekly negatives, value bids, new keywords every two weeks.
Meta Ads: Revenue, Not Installs
Maximize ROAS fed real values, paying-customer audiences, and when Meta fits.
Landing Pages for Google Ads
The three cases for a landing page, what converts on it, and keeping attribution alive.
Funnel & Conversion
Funnel Optimization Is the Best Growth Hack
The multiplication math behind Shopify app funnels, a worked example, and how to fix the weak steps.
Deep Dive: App Store Page to Install
The four levers that move install rates from the 19% average past 40%.
Grow to $100K MRR and Beyond
The three pillars: traffic, conversion, monetization.
How We Multiplied Conversion 16x
The ARX story: 150 to 10,000 leads a month, a ~$100M exit, and the method we now apply to Shopify app funnels.
Pricing & Strategy
Should Shopify Apps Offer a Free Plan or a Free Trial?
Why an opt-out trial beats both for Shopify apps, the three setups, and the free-plan rules.
Is the Built for Shopify Badge Worth It?
A ranking factor, a conversion lever, and what to embed first.
What Does Marketing an App Cost?
Published fees, typical media budgets, and the break-even values that tell you what to spend.
How to Choose a Growth Agency
When to hire one, seven questions to ask, and our own answers.
Case Studies
Seven results, four levers: 3× installs, 740% ROAS, 2× Shopify ads installs, 4.5× MRR.
Videos
33:54 ASO, Shopify Ads & Google Ads strategies for peak season
Featured webinar: a practical walkthrough of scaling installs and revenue ahead of peak season, across organic and paid.
1:04 Shopify App Store SEO & AEO: rank in App Store search and AI answers
One listing, optimized once, for App Store search, Sidekick, Google and AI chatbots.
4:50 Shopify Ads strategy: grow your Shopify app profitably in 2026
From the $100K MRR Blueprint masterclass: Shopify search ads practices to grow installs at a lower cost per acquisition.
9:32 Google Ads for Shopify apps: scaling to $100K MRR with AI
Value-based AI bidding fed with real revenue data.
7:31 Shopify app funnel: from app store page to paying customer
Where merchants drop off and how to fix each step.
7:33 Shopify app pricing & monetization: how to price for growth
Models, metrics and presentation that grow ARPU.