Everything Convert2x does, as one program: Google Ads, Shopify ads, app store SEO and AEO, funnel optimization, and pricing & monetization, sequenced so each lever compounds the others.
Traffic, conversion and monetization. A great product is the price of entry: there are far more 4.5-star apps than $100K-MRR apps. The apps that nail acquisition, conversion and monetization grow past $100K MRR. The Full Growth Project works all three.
| Pillar | What we work on |
|---|---|
| Traffic | Shopify app store SEO and AEO (merchants search the App Store and ask AI; one listing can win both), Shopify app store ads, Google Ads for Shopify apps |
| Conversion | App store page, post-install flow and onboarding, dashboard, in-trial communication (Shopify app funnel optimization) |
| Monetization | Shopify app pricing and monetization |
Phase 3 is ongoing ads management: Google Ads and Shopify ads optimization and expansion, including Google Ads AI campaigns, with monthly reporting.
Company, product, customers, use cases · funnel overview · traffic sources and keywords · current performance marketing, SEO and AEO · app card and app store listing · pricing · post-install flow inc. onboarding · dashboard · customer communication · top competitors' listings, pricing and funnels · findings, optimization plan, growth potential analysis, presentation and discussion.
Deliverable: Growth plan + growth potential analysis.
Grow and optimize: Google Ads and Shopify ads (2 months each, then ongoing).
Build and optimize (one-time): app store page optimization for SEO, AEO and CTR · app store visuals · pricing and monetization optimization · post-install flow optimization inc. onboarding · dashboard improvements · in-trial communication.
Deliverable: Growth plan execution: optimized funnel, pricing, SEO and AEO, Shopify Ads and Google Ads.
Google Ads optimization and expansion, inc. Google Ads AI campaigns · Shopify ads optimization and expansion · monthly reporting.
Deliverable: Profitable growth via ads.
| Phase | Duration | Deliverable |
|---|---|---|
| Analysis and growth plan | 2 weeks | Growth plan + growth potential analysis |
| Full plan execution | 2 months | Optimized funnel, pricing, SEO and AEO, Shopify Ads and Google Ads |
| Ads management | Ongoing | Profitable growth via ads, monthly reporting |
Growth levers multiply. SEO and AEO bring the traffic, the funnel converts it, pricing monetizes it, and better monetization funds more aggressive ads. Conversion itself is a series of multiplications: a 50% lift in one step lifts the whole funnel by 50%, and every traffic source with it, without the acquisition cost. Improve three steps by 25% and the funnel doubles (1.25 × 1.25 × 1.25 ≈ 2). Working the levers in sequence, on shared data, is how apps move in multiples.
Apps past product-market fit with real review scores that have never had systematic growth work. Scope and fees depend on stage and Shopify MRR, with an exact quote on the first call.
Two weeks of analysis and growth planning, two months of execution, then ongoing ads management.
A growth plan and a growth potential analysis: findings across your listing, traffic, funnel, pricing and competitors, an optimization plan, and a presentation and discussion.
Yes. Two months of each during execution, then ongoing ads management, including Google Ads AI campaigns, with monthly reporting.
Yes. Every service stands alone, and many clients start with app store SEO and AEO, then expand.
Analysis needs your data access and one weekly call. Execution needs dev capacity for funnel and pricing changes.
It depends on stage and Shopify MRR, with bundled rates for smaller apps. You get the exact number on the first call.
See the Shopify apps we've worked with, by category and our Shopify app growth case studies. Guides: how Shopify apps grow past $100K MRR, the cost to market a Shopify app, and how to choose a Shopify app growth agency.
We'll scope it on a free call, exact quote included.
Get a project quote →