Convert2x has grown Shopify apps — and only Shopify apps — since 2018. 100+ clients, with results like 3× Shopify search installs from SEO, 5.6× return on Google Ads, install costs cut to ⅓ on Shopify ads, and Shopify MRR multiplied 4.5× through pricing and monetization.
Convert2x was founded by Boaz Lantsman, a repeat founder and growth expert — head of growth at a B2B startup acquired by DocuSign for ~$100M, where his team multiplied conversion 16×, and co-founder of RoutePerfect, scaled to 5M users. Boaz also built Prys.io, the Shopify app growth platform (500+ connected apps) that powers every Convert2x project with end-to-end revenue attribution.
Boaz shares his Shopify app growth knowledge in his Medium articles, his YouTube channel, and frequent posts on LinkedIn.
"There haven't been many people in my career who 'get it' quite like Boaz. He uses a data-driven approach to provide strategies that work. I thought some of the projections he proposed were impossible — we've actually outperformed them and are still on our way up."
Jared Goetz · Founder & CEO, Zendrop
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