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Why Convert2x

The Shopify App Growth Experts

Convert2x has grown Shopify apps — and only Shopify apps — since 2018. 100+ clients, with results like 3× Shopify search installs from SEO, 5.6× return on Google Ads, install costs cut to ⅓ on Shopify ads, and Shopify MRR multiplied 4.5× through pricing and monetization.

Convert2x was founded by Boaz Lantsman, a repeat founder and growth expert — head of growth at a B2B startup acquired by DocuSign for ~$100M, where his team multiplied conversion 16×, and co-founder of RoutePerfect, scaled to 5M users. Boaz also built Prys.io, the Shopify app growth platform (500+ connected apps) that powers every Convert2x project with end-to-end revenue attribution.

Boaz shares his Shopify app growth knowledge in his Medium articles, his YouTube channel, and frequent posts on LinkedIn.

100+
Shopify apps grown since 2018 — from first installs to category leaders like Zendrop, AutoDS and Bold.
"There haven't been many people in my career who 'get it' quite like Boaz. He uses a data-driven approach to provide strategies that work. I thought some of the projections he proposed were impossible — we've actually outperformed them and are still on our way up."
Jared Goetz · Founder & CEO, Zendrop

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