How to Choose a Shopify App Growth Agency

Search “Shopify agency” and you’ll drown in store agencies. Teams that grow merchant shops, not apps. Growing an app is a different discipline: app store search, Partners data, subscription funnels, Shopify billing. Here’s how to filter, including the questions we’d want to be asked.

Short answer: choose a Shopify app growth agency by testing for seven things. App-only focus, revenue-level (not install-level) attribution, results quoted in multiples, standalone flat-priced services, senior people on the work, a real data platform behind the decisions, and the honesty to tell you what not to buy. Convert2x has worked only on Shopify apps since 2018, across 100+ of them.

#	Question to ask	What a specialist answers	Red flag
1	Do you work only on Shopify apps?	Apps only, dozens in your category	”We also do stores, SaaS, mobile”
2	How do you attribute results?	Keyword to revenue	Installs or clicks
3	Show me results	3× installs, 5.6× ROAS, ⅓ CPI	”+18% engagement”
4	Which services are standalone?	Flat-priced, à la carte	Retainer-only
5	Who actually does the work?	The founder and seniors	Sold a founder, delivered juniors
6	What’s your tech?	A named data platform	”Best practices”
7	What should I NOT buy?	Will talk you out of spend	Sells you everything

The seven questions

1. Do you work only on Shopify apps? “We also do stores/SaaS/mobile” means your category patterns arrive diluted. App-only shops have seen your exact funnel dozens of times.
2. How do you attribute results? If the answer is installs or clicks, walk. Keyword-to-revenue attribution is the difference between optimizing what looks good and what pays.
3. Show me results. Real specialist results read like 3× installs, 5.6× ROAS, ⅓ CPI, 4.5× MRR. Not “+18% engagement.”
4. Which services are standalone? Retainer-only shops sell you everything forever. Flat-priced à la carte services (SEO in a week for a fixed fee) signal confidence.
5. Who actually does the work? Agencies that sell a founder and deliver juniors are the industry’s oldest trick.
6. What’s your tech? Ask what data powers keyword choices and bidding. “Best practices” is not an answer; a platform is.
7. Will you tell me what NOT to buy? A real partner will tell you Meta isn’t right for your niche app, or that pricing work should come before ads.

Our answers, for the record

Only Shopify apps since 2018, 100+ of them. Attribution through Prys, which we built. Results in multiples on every service page, with prices published. Boaz runs the engagements. And yes. The free assessment regularly ends with “start smaller than you planned.”