To choose a Shopify app growth consultant, first decide whether you need advice or execution. A consultant advises: an audit, a growth plan, and guidance while your team does the work. An agency advises and executes, and brings expertise in specific areas and deeper accumulated experience across many apps. Whichever you pick, check that they work only on Shopify apps, measure installs, subscribers and revenue rather than clicks, and tell you exactly who does the work.
I’m Boaz Lantsman, Shopify app growth consultant and founder of Convert2x, the Shopify app marketing agency. We’ve grown 100+ Shopify apps, and only Shopify apps, since 2018.
| Growth consultant | Marketing agency | |
|---|---|---|
| What you get | Advice: an audit, a plan, guidance | Advice and execution: the listing built, ads managed, funnel and pricing optimized |
| Who does the work | Your team | The agency, with your team |
| Best when | You have the people and need direction | You want results without building a team for every channel |
| What it brings | One person’s experience | Expertise in specific areas and deeper accumulated experience |
More in how to choose a Shopify app marketing agency.
Write down your stage and target, the channels in scope, the KPIs you’ll judge success by, your budget, and what your own team will do. The briefs funded Shopify apps sent us in 2026 covered:
| Question | A strong answer |
|---|---|
| Do you work only on Shopify apps? | Yes, across many apps |
| Which channels have you managed yourself? | App Store SEO and AEO, Shopify Ads, Google Ads, with results |
| Will you execute, or only advise? | A clear answer, and who executes if not them |
| What will we get in writing? | A plan with priorities, owners and dates |
| How do you measure success? | Installs, subscribers and revenue, by channel and keyword |
| Where would you start with our app? | The weakest steps against benchmarks |
Growth relies on context. If you only look at your own metrics, you are optimizing in a vacuum. Someone who has worked across many Shopify apps can compare your funnel with the average and the top quartile.
Ask for a target with a model behind it. At $50 per install, with 40% of installs starting a trial and 40% of trials paying, a paying customer costs about $300 ($50 / (40% × 40%)).
Convert2x gives you both. Boaz Lantsman, Shopify app growth consultant and the founder, leads every engagement, and the Convert2x team executes it: a consultant’s senior judgment with an agency’s execution. Every service stands alone with its price on its page, and the analysis happens on a free call. See accelerate Shopify app growth, or start with a free growth assessment.
A consultant advises: an audit of the listing, channels, funnel and pricing, a growth plan, and guidance while your team does the work. An agency advises and executes: it builds the listing, manages the ads, and optimizes the funnel and pricing with you.
Hire a consultant when your own team will do the work and you need direction. Hire an agency when you want the work done: an agency brings expertise in specific areas and deeper accumulated experience across many apps.
Whether they work only on Shopify apps, which channels they have managed themselves, what they will deliver in writing, whether they will execute or only advise, how they measure success in installs, subscribers and revenue, and who does the work if you want execution later.
Installs and trials by channel, trial-to-paid conversion, acquisition cost and payback by channel, ROAS on paying merchants, and AI share of voice. Ask for a target with a model behind it.
Both. Boaz Lantsman, Shopify app growth consultant and the founder of Convert2x, leads every engagement, and the Convert2x team executes it. You get a consultant's senior judgment and an agency's execution.
Convert2x has grown 100+ Shopify apps, and only Shopify apps, since 2018.
See how we accelerate Shopify app growth →