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Just launched · your first months on the Shopify App Store

Marketing a New Shopify App:
Installs From Week One

To market a new Shopify app, start with installs: reviews, rankings and revenue follow them. Convert2x reviews your listing, keywords, funnel and pricing, keeps the listing on niche keywords a new app can win, and manages Shopify Ads from week one. Then we keep optimizing.

  1. 1
    Free reviewListing, keywords, funnel and pricingWhat blocks installs, found on a free call
  2. 2
    FixThe parts that hold you backListing, visuals, funnel, emails or pricing, one at a time
  3. 3
    GrowShopify Ads + growth supportInstalls from week one, then keep optimizing
Get a free growth assessmentNot launched yet? See the Shopify app launch package →

How do you get the first installs for a new Shopify app?

Grow

Shopify Ads + growth support

Installs from week one, then keep optimizing

From $2Ka month · media paid by you
$2Ka month
Shopify Ads + growth support
  • Shopify App Store ads management from week one
  • Ongoing App Store SEO and AEO
  • Funnel optimization
  • Support across all your growth work: pricing checks, affiliates and partnerships advice, outreach advice
  • A written monthly review
$3Ka month
The same + Google Ads
  • Everything in $2K a month
  • Google Ads for Shopify apps, which funded apps can start on day one

See Shopify App Store ads management and Google Ads for Shopify apps. Affiliates, partnerships and outreach are advice: your team carries them out.

Fix

The Shopify app launch package: whole, or one part at a time

Listing or pricing weak? Take only the parts your app needs

$5Kall five · or part by part

The same five parts we build for apps before launch. Take the whole package, or fix only what holds your installs back.

  • App Store SEO and AEO$2KKeyword research and prioritization (niche keywords first), then listing copy for every field.
  • App Store visuals$1KMain image with a large value proposition, benefit bullets and a clear product shot, plus screenshots with big benefit copy.
  • Funnel and onboarding$2.5KSubscribe right after install, onboard after, and take the merchant to the point of value.
  • Trigger-based emails$1KInstall, trial and subscription emails that bring merchants back to the dashboard.
  • Pricing$2.5KModel, tiers and metric. Opt-out over opt-in, with the max fee in the subscription if usage-based.
  • All five: the launch package$5KOr any part on its own, at the price shown.

Results from the same work on live apps

2×Shopify Ads installsSuggested keywords nearly doubled installs in one account
⅓Cost per install$3.58 vs $9.98 in another account
100+Shopify apps grownOnly Shopify apps, since 2018

These were live apps, not new ones. See the Shopify apps we've worked with, by category.

FAQ

How do I promote a new Shopify app and get its first installs?

Start with niche keywords a new app can rank for, and start Shopify Ads from week one. Hustle: email and social outreach (crowded, but do it anyway), partnerships with Shopify agencies, affiliates and forums. Get installs first, then ask for reviews.

When should a new Shopify app start Shopify Ads?

From week one. Exact and broad match together, a weekly search terms review with negatives, bids by visitor value per keyword, and new suggested keywords every two weeks.

How does a new Shopify app get its first reviews?

Installs first, then ask. Give fast support, especially early, and prompt for a review after a support call. Deal quickly with every unhappy merchant: reach out first, then reply publicly. A new app can go free for a while to build its first reviews.

Is Google Ads worth it for a new Shopify app?

Google Ads brings cheaper traffic with less competition: few Shopify apps advertise there, and merchants search Google all day. Funded apps can start on day one. It works best with install, subscription and payment values sent from Prys.

What does new Shopify app marketing cost with Convert2x?

$2K a month for Shopify Ads plus growth support (ongoing App Store SEO and AEO, funnel optimization, and support across all your growth work), or $3K a month with Google Ads. Media is paid by you. If the listing or pricing is weak, single parts start at $1K.

Can we fix the listing first?

Yes. App Store SEO and AEO for the listing is $2K one-time, and the visuals $1K. We look at your listing, keywords, funnel and pricing on the free call and tell you what to fix first.

We have not launched yet. Where do we start?

With the Shopify app launch package: listing, visuals, funnel and onboarding, trigger emails and pricing, ready before you submit.

Guides: how to get Shopify app reviews, and the first installs, Shopify Ads campaign structure, Shopify app store page conversion and the Shopify app store optimization checklist.

Updated October 2026

Get your new app's first installs

On the call we'll cover:

  • Your listing and the keywords a new app can win
  • A Shopify Ads plan from week one, with a media budget
  • A first funnel and pricing check
  • Which plan fits: $2K or $3K a month