Shopify App Launch: We Help Shopify Apps Launch and Grow

Convert2x helps Shopify apps launch and grow. A Shopify app launch with us has three steps. Before you build, we check the numbers. Before you submit, we get your listing, visuals, funnel and onboarding, trigger emails and pricing ready for day one. After launch, we bring the first installs with Shopify Ads and keep optimizing.

Before you buildMarket assessment and go-to-market planIs the app worth building, and how do you win?

Before you submitShopify app launch packageListing, visuals, funnel, emails and pricing, ready on day one

After launchShopify Ads + growth supportFirst installs from week one, then keep optimizing

How a Shopify app launch works

Step 1: Before you build2 weeks

Step 2: Before you submitLaunch package

Step 3: After launchOngoing

Go / no-go Launch on the App Store

Market assessment, go-to-market plan and forecasts

Build once ready on launch day

App Store SEO and AEO✓

App Store visuals✓

Funnel and onboarding✓

Trigger-based emails✓

Pricing✓

Grow and optimize

Shopify Ads from week onecontinues →

Growth support: ongoing SEO, AEO and funnelcontinues →

Google Ads (optional)continues →

Step 1: Before you build2 weeksMarket assessment, go-to-market plan and forecasts. Milestone: go / no-go

Step 2: Before you submitLaunch package

Build once, ready on launch day

App Store SEO and AEO ✓
App Store visuals ✓
Funnel and onboarding ✓
Trigger-based emails ✓
Pricing ✓

Milestone: launch on the App Store

Step 3: After launchOngoing

Grow and optimize

Shopify Ads from week one →
Growth support: ongoing SEO, AEO and funnel →
Google Ads (optional) →

Step 1 · Before you build

Is a Shopify app worth building?

Market assessment, go-to-market plan and forecasts

$2.5Kone-time · 2 weeks

Whether your niche on Shopify pays back, in numbers, and how to win it.

Competitor mapThe leaders' plans and prices, installs and reviews, positioning, and the gaps a new app can own.
DemandApp Store and Google search volumes for your keywords, and which of them a new app can reach the top 10 for.
Acquisition costsCost per click and cost per install on Shopify App Store Ads and Google Ads, install-to-paid conversion and acquisition cost, benchmarked on our data from 100+ Shopify apps.
Unit economicsAcquisition cost, payback and break-even.
Go-to-market planPositioning, which channels in which order, and monthly budgets for the first 12 months.
Forecast and recommendationInstalls, paying customers, MRR and costs for 12 months, then go / no-go.

Delivered as a document and a model sheet, walked through together on a call.

Step 2 · Before you submit

The Shopify app launch package

Listing, visuals, funnel, emails and pricing, ready on day one

$5Kone-time · $9K bought separately

Plans are set at submission. So pricing, onboarding and trigger emails are done before launch, together with the listing and the visuals: done once, with your team, so everything is right on launch day.

App Store SEO and AEO$2KKeyword research and prioritization (new apps start with niche keywords), then listing copy for every field: name, subtitle, introduction, details, features, search terms, SEO title and meta description.
App Store visuals$1KMain image with a large value proposition, benefit bullets and a clear product shot, plus screenshots with big benefit copy. Ready to publish.
Funnel and onboarding$2.5KSubscribe right after install, onboard after. Few steps, smart defaults, the max-fee approval handled, and the merchant taken to the point of value, ending in the dashboard.
Trigger-based emails$1KInstall, trial and subscription emails that bring merchants back to the dashboard: a countdown of trial days, an email a couple of days before the trial ends with a pricing link, an urgent one on the last day.
Pricing$2.5KModel, tiers and pricing metric. Opt-out over opt-in: subscribe to a paid plan to start the trial, with the max fee in the subscription if usage-based.
All five: the launch package$5KEach part can also be bought on its own.

Step 3 · After launch

Shopify Ads + growth support

First installs from week one, then keep optimizing

From $2Ka month · media paid by you

$2Ka month

Shopify Ads + growth support

Shopify App Store ads management from week one
Ongoing App Store SEO and AEO
Funnel optimization
Support across all your growth work: pricing checks, affiliates and partnerships advice, outreach advice
A written monthly review

$3Ka month

The same + Google Ads

Everything in $2K a month
Google Ads for Shopify apps, which funded apps can start on day one

See Shopify App Store ads management and Google Ads for Shopify apps. Affiliates, partnerships and outreach are advice: your team carries them out.

How do you launch a Shopify app?

Who the launch package is for

Software companies bringing an existing product to Shopify, and funded teams launching their first Shopify app. Not ready to launch yet? Book the review anyway, and we'll stay in touch until you are.

The same work, on live apps

100+Shopify apps grownOnly Shopify apps, since 2018

3×Shopify search installsApp Store SEO and AEO: 56 to 154 a month

4.5×Shopify MRR in 5 monthsPricing and monetization: $100K to $450K

The launch package is the same work we do for live apps, done before day one. See the Shopify apps we've worked with, by category.

FAQ

What does a Shopify app launch package include?

Everything that has to be right on launch day: App Store SEO and AEO (keywords and listing copy), App Store visuals ready to publish, the funnel and onboarding, trigger-based emails, and pricing. Convert2x, the Shopify app launch agency, delivers all five as a fixed-scope project for $5K, before you submit to the App Store.

How much does it cost to launch a Shopify app with Convert2x?

The launch package is $5K one-time. Each part alone: App Store SEO and AEO $2K, visuals $1K, funnel and onboarding $2.5K, trigger-based emails $1K, pricing $2.5K ($9K bought separately). Before you build, a market assessment, go-to-market plan and forecasts costs $2.5K. After launch: $2K a month, or $3K a month with Google Ads. Media is paid by you.

Can you tell us whether a Shopify app is worth building?

Yes. The market assessment, go-to-market plan and forecasts ($2.5K, 2 weeks) maps competitors, App Store and Google search demand, cost per install on Shopify App Store Ads and Google Ads, and unit economics, then forecasts 12 months and ends with a go / no-go recommendation.

Should we start before or after we submit to the App Store?

Before. Plans are set at submission, so pricing, onboarding and trigger emails are done before launch, together with the listing and the visuals.

Free plan or free trial for a new Shopify app?

Usually opt-out: no real free plan, and the merchant subscribes to a paid plan to start the trial. In First Page Sage data, opt-out trials converted 48.8% of trials to paid vs 18.2% for opt-in. A new app can still go free for a while to build its first reviews.

How does a new Shopify app get its first installs?

Start with niche keywords a new app can rank for, and start Shopify Ads from week one. Get installs first, then ask for reviews.

How much does Shopify take from app revenue?

Under Shopify's revenue share plan, developers keep 100% of their first $1,000,000 in lifetime gross app revenue (counted from January 1, 2025) and 85% above that. Registering for the plan costs a one-time $19 per Partner account.

What happens after launch?

Shopify Ads from week one plus growth support (ongoing App Store SEO and AEO, funnel optimization, and support across all your growth work) for $2K a month, or $3K a month with Google Ads, with a written monthly review.

Can we buy one part instead of the whole package?

Yes. Every part has its own price, and the launch package bundles all five for $5K.

Updated October 2026

How a Shopify app launch works

How do you launch a Shopify app?

Who the launch package is for

The same work, on live apps

FAQ

Book your free pre-launch review