Rare honesty in an agency article: actual numbers. Here’s what marketing a Shopify app costs across every channel — our real pricing plus typical media budgets — and what returns justify them.
Keyword prioritization + full listing rewrite + an iteration round, delivered in a week. Since results persist (3× installs that held, +100 free installs/mo), this is the highest-ROI first dollar for almost every app.
The typical starting point. Media scales with your keyword space; structure and value-bidding decide whether it’s an investment or a bonfire.
Budget a 3-month test — AI bidding needs conversion volume before it compounds. Expectation we set: return at least the media cost within the test.
For apps with broad appeal and proven funnels; new and uncrowded.
Analysis (2 weeks) → execution (2 months) → ongoing ads. Fees depend on Shopify MRR, with bundled rates for smaller apps — exact quote on the first call. Details: the full growth project.
The question isn’t “what does marketing cost” — it’s “what’s my value per install, and which channels buy installs below it.” That’s an attribution question before it’s a budget question. A $6K/month program that returns $18K in new MRR isn’t a cost. Start by knowing your numbers: free growth assessment.
Convert2x has grown 100+ Shopify apps. Start with a free growth assessment.
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